Archive for the signification Category

porn, property, punditry

Posted in Galloway, html, hypertext, MM, signification, Tech, theory on April 7, 2008 by untimelymediations

Does anyone else have a hard time reading protocological without misreading it as proctological?  I know some people think we academics have our heads up our asses, but that’s not quite the same thing.

 

Moving on.

 

I’d like to trouble some of Galloway’s claims about DNS.  Galloway argues that DNS is “the most heroic of human projects; it is the actual construction of a single, exhaustive index for all things.  It is the encyclopedia of mankind, a map that has a one-to-one relationship with its territory” (50).    DNS, Galloway claims, compels order in place of arbitrariness:  “DNS is like many other protocols in that, in its mad dash toward universality, it produces sameness or consistency where originally there existed arbitrariness”.

 

In fact, DNS does the opposite, I think: it encourages the proliferation of meaning and the destabilization of signification through its use of top-level domains (see p. 49).  A single signifier can be used across different top-level domains, thus severing the (already tenuous link) between the signifier and signified.  Consider, for example, the signifier “White House.”  As a domain name, it connects to at least three differing sites depending with which top-level domain it is associated:

 

  • www.whitehouse.com: infamously, this site was once a pornographic website, but it has since served both a forum for political discussion and as the online presence of a real estate developer’s firm.
  • www.whitehouse.org: this site parodies the current presidential administration and its policies.
  • www.whitehouse.gov: this is the official website of the office of the United States presidency and the executive agencies it oversees.

 

Thus, where “White House” might be an otherwise moderately stable signifier, its incorporation into DNS destabilizes its meaning and proliferates signification across domains.  Indexicality is therefore not the measure of DNS but its antithesis; the “sign” represented by a domain name and its corresponding website is sundered into a bewildering multiplicity of signifieds tied to a single signifier.  This is complicated further still in the case of whitehouse.com, whose content has changed over the years as different owners have possessed the domain.  The signified itself—i.e., the website content—becomes an unstable site of unpredictable and indeterminate value.  Will it be punditry, property, or porn today?  Who can say?

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